FRESH OUT OF THE PRESS
The voices of others...
Sometimes even as a perfume critic, I must admit that I am at my wit's end because a creation exceeds the capability of its time. A political perfume! With a name that couldn’t be bolder swiped across its bottle like a rococo-new wave-cross over "Marie-Antoinette" from Sofia Coppola written in bold italic. Accented in the punk color of violet. Feminista! Unisex! A movement of freedom with, through, under, over and around a scent! On top of that a scent that smells like violets, also equally like leather and even more unconventionally like juniper berry and snowdrops. All of that from Geza Schoen, the master perfumer of Escentric Molecules.Three exclamation marks! Over!
FAZ MAGAZIN, 9.12.207
Feminista, meanwhile, is one big no nonsense activist of a brand. Set up to fund and promote equal rights campaigns, it’s “the first political perfume in the world dedicated to feminism”, according to co-founder Ulrike Hager.
Stylist Magazin 6.02.2018